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A business meeting

Marketing That Understands Tech.
Execution That Drives Growth.

Confer specialises in marketing and communications for SaaS, technology, and AI companies across Africa. We help startups and established tech brands grow, enhance visibility, and succeed in competitive markets.

We Partner With

Forward-thinking businesses, industry leaders, and innovative brands to amplify impact.

We combine strategic insight, creative execution, and deep market understanding, to help our partners connect meaningfully with their audiences.

Tech & AI startups looking to scale

Empowering Tech and AI startups to scale by providing marketing strategies that turn complex innovations into compelling campaigns that strengthen brand authority.

SaaS companies launching in new markets

Supporting software companies with strategic positioning and go-to-market strategies for expansion across Africa.

Cloud and IT services businesses

Helping IT providers simplify complex solutions, boost online visibility, and engage the right audience to turn technical expertise into clear, compelling messaging. 

Tech-enabled platforms and VC-backed ventures

Through storytelling, we partner with Africa’s tech ventures to shape narratives, launch unforgettable campaigns, and open doors to new markets.

We Help With

Our team understands the unique challenges faced by tech businesses. We provide strategic services, including brand positioning, go-to-market tactics and compelling content creation to enhance your brand presence.

Branding

Branding

Strategic Positioning & GMT

Build your brand and launch to market with clarity, confidence, and cut-through.

Thought Leadership

Authority

Content & Thought Leadership

From founder blogs to whitepapers, we translate complex innovation into powerful, human stories.

Digital Performance

Acquisition

Digital & Performance Marketing

SEO, LinkedIn, Google Ads and funnel optimisation for B2B lead growth.

PR & Media

Visibility

PR & Media Relations

Get featured where it matters, by African and global tech media.

Events

Experience

Event Strategy & Experiential CX

From roadshows to C-level dinners, we create experiences that open doors and win deals.

Marketing Strategy

TalentBrand

Employer Brand & Talent Marketing

Showcasing your company as an employer of choice and attracting top talent in tech.  

Recent Blogs

Get In Touch. Let's Confer

6 Dorryce Lane, Morningside, Johannesburg

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